Go Back

Celebrate 68

Fans standing in line, outside of the Highmark gate at PPG Paints arena. The arena is decorated with a large format Stanley Cup playoff logo on the windows and a long banner above the entrance.
A collage of social media graphics from the Playoffs, floating around an iPhone with a playoff graphic on it.
An iPhone showing the Penguins app, branded in the Playoff look, in front of a large monitor showcasing the Penguins website with a Playoff graphic around it.
A collage of various playoff graphic templates
A three image collage of the exterior graphics made for the Penguins Playoffs.
A female fan in a gold jersey and blue hat holding up a playoff towel, looking at the camera.
A wide angle shot of the inside of PPG Paints Arena with the Centering in the middle and fans waving gold towels.

Celebrate 68

2024
Overview
In 2024, the Pittsburgh Penguins hosted the Jersey Retirement for one of the NHL’s most iconic players, Jaromir Jagr. This logo package and visual identity was established to promote the event, eventually leading to multiple record-breaking achievements in revenue, ticket sales and online engagement.

Logo Design

Visual Identity

Marketing Campaign

See More

Brand Book

2023

Penguins Social Content

2026
Citemap
Home
Works
About
Contact
follow me
©2026 All right reserved